Hala Moddelmog, president of Arby’s Restaurant Group Inc., announced that Russ Klein will join Arby’s as Chief Marketing Officer. Klein, who brings a 25-year track record of marketing management, brand turnarounds and value creation at Burger King, 7-Eleven, Dr Pepper, 7-Up and other brands, will lead Arby’s efforts to revitalize the iconic fast food brand.
“Adding a marketing pro like Russ to our team is a big win for every Arby’s stakeholder. His track record for leveraging consumer insights into powerful communication plans that resonate with consumers, drive sales and ultimately increase value is unmatched in the industry. We expect his deep knowledge of the restaurant business, his understanding of the highly competitive landscape as well as his experience with franchise organizations will deliver outstanding results for Arby’s,” said Moddelmog.