Land O'Frost looking for a Broadway star

Land O'Frost is offering young performers a chance be discovered by top Broadway professionals. Beginning January 23, singers and dancers can submit a video to the Land O'Frost "Be a Star on Broadway" campaign for an opportunity to win the trip to New York City to attend Camp Broadway, Broadway's leading producer of musical theater programs for theater-loving kids of all ages.

Hosted in partnership with Camp Broadway, Land O'Frost's "Be a Star on Broadway" enables the entire family to get in the act by showcasing their singing, dancing and acting talents in a short musical-theater-inspired video performing one of five iconic Broadway songs: Give My Regards to Broadway (Little Johnny Jones), Oklahoma (Oklahoma!), Do-Re-Mi (The Sound of Music), All Shook Up (All Shook Up), and Steal Your Rock 'n' Roll (Memphis). From January 23 through March 4, videos will be published on Land O'Frost's interactive community website, LandOMoms.com, and will be voted on by the public from March 5 through March 25.

Two winners will be selected from the video entries: one by popular vote and the other by Camp Broadway's panel of Broadway professionals. Videos will be judged on originality and creativity, quality of vocal performance and entertainment value.

"We are excited to turn the Broadway spotlight on our consumers and their families, giving them a chance to shine," said Keith Hill, brand manager of Land O'Frost. "We are proud to make high quality lunch meats and to bring a taste of Broadway to our consumers. Camp Broadway is a great partner to get families involved in the arts through a hands-on Broadway experience."

Camp Broadway, a New York-based company that works at the intersection of entertainment and education, has hosted more than 20,000 children at its original summer program and has enabled more than 300,000 children to attend a Broadway show through its educational workshops and special events including regular performances in Macy's Annual Thanksgiving Day Parade and at Carnegie Hall with The New York Pops.

"Camp Broadway is thrilled to partner with Land O'Frost to help their customers pursue their interests," says Camp Broadway Founder Susan Lee. "'Be a Star on Broadway' is more than a talent contest—it's an invitation for families across the country to unplug from technology and make time to sing, dance and play together. This promotion is an opportunity for everyone of any age who has ever loved a show tune to get a taste of Broadway. We are excited to see how families around the country express their creativity and look forward to treating two talented families like stars as they enjoy an authentic Broadway experience in New York that they will remember for a lifetime."

Grand prize includes round-trip airfare to New York City, accommodations, tickets to see the 2010 Tony Award-winning Best Musical, Memphis, dinner at Sardi's, The Sound of Music Blu-ray/DVD Combo Pack and a Camp Broadway's VIP Family Experience. The experience includes four hours of private, customized coaching in singing, dancing, acting and presentation taught by Broadway professionals to help (regardless of skill) participants perform like a star in their own classroom, office or community.

Source: Land O'Frost

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