Bubba Burger announces NASCAR sponsorship
BUBBA burger has announced its signing with JTG Daugherty Racing and driver of the #47 Toyota Camry Bobby Labonte for the 2012 NASCAR Sprint Cup season. BUBBA burger is scheduled to have prominent position as primary sponsor on Labonte's car during the Pocono 400 at Pocono Raceway in Long Pond, Penn. June 10 and also during the Geico 400 at Chicagoland Speedway in Joliet, Ill. on September 16. For the remaining 2012 NASCAR Sprint Cup races, BUBBA burger will have placement as an associate sponsor.
"BUBBA burger has activated a lot in our sport and it's great to hear they are sponsoring our Toyota Camry this year," said Labonte. "BUBBA burger used to be JTG Daugherty Racing's partner and I know Tad (Geschickter) is happy to have them back. They fall right into the team's marketing theme 'Racing Season is Grilling Season' and they are the #1 branded frozen burger in the United States. They complement JTG Daugherty Racing's existing partners."
"BUBBA burger is excited to return as a sponsor of JTG Daugherty Racing," said Billy Morris, president/CEO of BUBBA foods. "NASCAR Fans have grown to be great fans of BUBBA burger at the track and at home. It was an easy decision for us to partner with great brands like Kingsford Charcoal, Bush's Beans and SCOTT Products for our 'Racing Season is Grilling Season' promotion. Together we will win on the track and off the track."
Source: Bubba Burger