Just Bare Chicken gets humane certified endorsement
In October 2011, Just BARE Chicken passed the rigorous American Humane Certified (AHC) standards for the raising and handling of farm animals, joining the list of American Humane Association (AHA) certified producers. Beginning this month, the American Humane Certified seal will start appearing on labels of the Just BARE line of fresh, all natural chicken, distributed by GNP Co. The line consists of hand-trimmed boneless, skinless chicken breast fillets; breast tenders; boneless, skinless chicken thighs; drumsticks; and whole chicken.
The decision to become certified was made in direct response to consumers' desire for increased transparency. Julie Berling, director of brand advocacy and marketing for Just BARE, explained, "More and more, consumers are looking for brands that can prove their claims and are willing to open their operations up to third-party audit and review. In fact, verification of animal welfare was rated very/extremely important by 91 percent of the brand's target consumers."