Ball Park announced the launch of its "Great Moments in Guy Time" Facebook challenge, a program celebrating the most memorable "guy time" moments submitted by consumers. Building upon the brand's new national advertising campaign, Men. Easier Fed Than Understood, the contest brings to life the quirky and sometimes nonsensical things men do through consumer-submitted photos and videos.

Running through June 25, consumers are encouraged to share their favorite "guy time" photos and videos by uploading a new entry daily to the Ball Park Franks Facebook page. Following the entry period, Ball Park Facebook fans will select the grand prize winner by casting their vote for the photo or video submission which represents the best "guy time" moment.

In the brand's efforts to satisfy even the hungriest of appetites, Ball Park will award one grand prize winner with a year's supply of groceries worth $15,000. Nine additional winners will receive an "Ultimate Grill Out" prize pack - a new outdoor grill, top-notch grilling utensils and Ball Park products.

"When we developed our new Men. Easier Fed Than Understood campaign, we uncovered a simple truth that while women often do not understand the quirky, nonsensical things that the men in their lives sometimes do, they know that their guys love to eat delicious guy food - and no one does guy food like Ball Park," said Aaron Alt, general manager of the Ball Park Brand. "Through this Facebook challenge, we're giving our fans a platform to share their greatest 'guy time' moments, with the winner receiving the ultimate guy food prize, a year's supply of groceries and Ball Park products."

Source: Sara Lee Corp.