Ball Park brand announced the launch of a new national advertising campaign, “So American You Can Taste It.” The new campaign created by Y&R NY celebrates the enjoyment of biting into a perfectly-grilled, juicy Ball Park Frank while paying tribute to the Ball Park brand, a brand born in the American ballpark and raised to be an essential part of all-American grill outs and gatherings.
The initial launch of the new Ball Park brand creative will debut today with a :30 second version of the television spot airing nationally, as well as in markets across the country, featuring Ball Park Angus Beef Franks. Additional television spots highlighting Ball Park brand's portfolio of products are scheduled to roll out over the course of the next few months. In addition to national television spots, the new multi-level marketing campaign will feature print, digital, social media, in-store activations and public relations.
The first of the new advertising spots for the new campaign features a patriotic spokesperson biting into a Ball Park Angus Beef Frank at grill outs in front of classic American landmarks like the Lincoln Memorial, Mount Rushmore, and at center field during the middle of a baseball game. In a light-hearted tone, our spokesperson enjoys a juicy Ball Park Angus Beef Frank while declaring that, 'America is the land of the free and home of the mouthwatering Ball Park Frank.'
"There's nothing more American than enjoying a tasty, grilled hot dog that's made with 100% beef during the summer grilling season and our new advertising celebrates this great American tradition in a fun and lighthearted manner," said Timothy Smith, Vice President of Marketing, Ball Park brand. "The new creative showcases Ball Park brand as an icon of great-tasting grill-worthy food that's essential for making these grilling occasions even better, while also paying tribute to the brand's heritage - a brand born in the American ballpark."
Source: Hillshire Brands Co.