GNP Co. unveiled its third Farm To Fork Report, outlining its newly launched mission of healthy food, families and farms, and key results for 2011. Despite a difficult year for the industry, GNP Co. reported $338 million in annual sales, added new jobs, and donations to local food banks exceeding four million meals’ worth of chicken to Minnesota and Wisconsin families.
“Our people made a significant impact in what was one of the most challenging years on record for our industry,” said Mike Helgeson, CEO and third-generation in the family-owned business. Record-high feed costs, fuel prices and low market pricing due to oversupply in the industry created the “perfect storm” for many. However, Helgeson credits “major business improvements, strong team member and partner relationships, and a company-wide focus on innovation” as key factors that led to record sales and a modest 2011 profit.
The company’s 2011 Farm To Fork Report concentrates on results in four key areas—people, planet, poultry and progress—highlighting the people and opportunities behind the company and its products. “People expect us to be forthcoming about what’s working and what can be improved. Not only from an accountability standpoint, but also to help people better understand the processes behind their food. This report helps build confidence through that information,” said Helgeson.
While the report summarizes notable achievements already publicized, including new product launches such as Gold’n Plump Seasoned Boneless Skinless Breast Fillets; frozen carton programs; and animal welfare certification for its Just BARE brand, it also highlights new facts about GNP Company:
· People: 34 percent of GNP Company’s workforce has been with the company more than 10 years and 49.2 percent of all family farm partners have been with the company for more than 20 years.
· Planet: Carbon emissions and carbon intensity for the company’s processing facilities and barns decreased from 2010 levels.
· Poultry: The implementation of an Active Grower Management program and work with a leading university on a “Happy, Healthy Chickens” initiative further the company’s commitment to humane animal care.
· Progress: 1,209 team member suggestions yielded $4,340,547 in company-wide savings.
GNP Co.’s 2011 Farm To Fork Report is now available for download and viewing at www.gnpcompany.com.
Source: GNP Co.