Due to major media stories such as these, there is evidence showing that sodium reduction is on the radar of Americans. In the “Nutrition and You Trends 2011” survey presented by the American Dietetic Association, when asked about sodium reduction, 66% of respondents stated they had heard, “lots” about the topic and 31% stated they had increased their consumption of low-sodium foods within the past five years.
Although this is awareness is very good news for the American diet, it does present challenges to the food manufacturers. The truth of the matter is, the majority of Americans want to “have their cake and eat it too,” or in this case, “have their salt and eat it too.”