McDonald's new CEO, Don Thompson, may be putting the focus on new chicken products, including bone-in chicken wings and cashew teriyaki salads with chicken, to attract customers amid a shaky global economy. One of the company's latest offerings is the Spicy Chicken McBites. Those types of products can be priced lower than other proteins, reports Bloomberg Businessweek.
“Some great examples include our large wrap in Europe and snack items like Chicken McBites,” he said. “Our customers have given us permission to stretch our brand, so we are entering new categories with new products.”