Tyson Fresh Meats Inc. expands production of its Open Prairie Natural Angus® beef brand to the company’s Pasco, Wash., facility in response to increased consumer demand for natural beef on the “Left Coast.”
During the early stages of human history, “following the herd” was a strategy of survival — in order to hunt and eat consistently, and thus live, early human beings gathered together in nomadic tribes and followed their prey across the lands.
Today’s ubiquitous food supply chain — at least in the developed world — has done away with the need to follow the herd for survival reasons. As a result, the phrase has become more of an analogy for companies that find a significant opportunity and set forth to exploit it to their advantage.