Demand for meat products covered by the mandatory country-of-origin labeling (MCOOL) law that took effect in 2009 has not been impacted by the presence of the labels, according to a new analysis by the Kansas State University (KSU) Department of Agricultural Economics.
The analysis, conducted by KSU economists Glynn Tonsor, Jayson Lusk, Ted Schroeder and Mykel Taylor, and funded, in part, by USDA, involved in person surveys and experiences in grocery stores in Texas, online surveys and an analysis of retail scanner data.