Annual Power of Meat consumer survey finds need for convenience is growing
Price and value continue to lead meat purchasing decisions however, the focus on price is no longer as strong as it has been in the past two years, as high income shoppers ease up on money-saving measures, according to the annual Power of Meat survey published by American Meat Institute (AMI) and Food Marketing Institute (FMI). At dinner, convenience is growing in importance, as demonstrated by a greater interest in heat-and-eat and ready-to-eat meats, the as well as the ease/time of preparation in consumer purchasing decisions and the types of meals people are preparing more often, including under-20-minute meals and one-pot meals.
The in-depth report, conducted by 210 Analytics LLC, was commissioned jointly by the American Meat Institute (AMI) and the Food Marketing Institute (FMI) with sponsorship by Sealed Air’s Cryovac Food Packaging Division. The survey details the findings of a national online poll of 1,425 consumers conducted in December 2012 and was released at the 2013 Annual Meat Conference in Nashville, TN. The report’s high-level findings include: