The Broaster Company is launching six on-trend dipping sauce flavors and a spicy chicken filet, adding to The Broaster Company line of products that includes chicken tenders, shrimp, boneless wings, bone-in wings and chicken filets. The dipping sauces are available in two convenient sizes, 1.25-ounce dipping cups and a gallon-size jug, with a handy pump, for countertop or back-of-the-house use.
“Our testing was twofold. We spoke to consumer focus groups for the desire for dipping sauces and ensured that we are engaged with the trends,” said Chad Vendette, director of marketing. The dipping sauces come in a range of flavor profiles, including BBQ Sauce, Honey Mustard, Ranch, Asian, Signature and Mild Wing Sauce. “When we reviewed consumer research on the most popular dipping sauces, those six flavors consistently came to the top.”
The four-ounce spicy chicken filet has a spicy flavor profile and is typically served on a bun. Broaster’s Cajun popcorn chicken, standard breaded chicken filet and boneless buffalo wing are complementary products. “The spicy chicken filet filled a gap in our product line. It meets a growing consumer taste profile,” said Vendette. A breaded product, it carries Broaster’s signature marinades and breadings. www.broaster.com