Study: Almost 25% of Americans only eat hot dogs during grilling season
With the good weather and the first day of summer tomorrow it's safe to say that barbecue season is in full swing. And while grilling favorites like chicken and burgers are often eaten year round, it seems dogs might only be a summer staple. According to recent Mintel research almost a quarter (23%) of consumers only think of eating hot dogs during the grilling season.
"While hot dog brands enjoy healthy sales during the height of the summer grilling frenzy, they must do more to encourage consumption of hot dogs for a range of meal occasions, regardless of season," notes John N. Frank, category manager, CPG food and drink. "Providing recipe ideas for hot dog dishes could help promote their use for a broader range of occasions."