TWEETS

A selection of key tweets out of dozens sent by our editors live during the event. For more, visit, www.twitter.com/natprovisioner.

RECIPROCAL MEAT CONFERENCE
#AMSARMC

AMERICAN MEAT SCIENCE ASSOCIATION
www.meatscience.org

National Provisioner ‏@natprovisioner 17 Jun
Settling in at Auburn University for the Reciprocal Meat Conference. Looks like a great lineup of speakers. #rmc

National Provisioner ‏@natprovisioner 17 Jun
Dr. William Weldon from Elanco to give keynote address on making safe, affordable and abundant food a global reality.

National Provisioner ‏@natprovisioner 17 Jun
Essential: making ppl understand importance of animal source foods. 2.5B people will be entering mid class globally and need to be fed. #rmc

National Provisioner ‏@natprovisioner 17 Jun
That would be roughly 3.5 oz. Or, half a small steak at your local steakhouse to greatly improve someone's nutritional intake. #rmc

National Provisioner ‏@natprovisioner 17 Jun
Technology and increasing ag productivity will play a huge role. Imagine feeding 9B people globally without adding more land for ag.

National Provisioner ‏@natprovisioner 17 Jun
Randy Huffman of Maple Leaf Foods and friend of NP to talk about HACCP, past present & future. #rmc

National Provisioner ‏@natprovisioner 17 Jun
#funfact Pillsbury and NASA were two of the entities behind the introduction of HACCP. #rmc

National Provisioner ‏@natprovisioner 17 Jun
Janet Riley at @meatami to talk about consumer knowledge and misconceptions. Great choice of speaker. #rmc #rmc2013

National Provisioner ‏@natprovisioner 17 Jun
Chemophobia: consumers are easily frightened that chemicals can hurt or kill us. They fear what they do not understand. #rmc2013

National Provisioner ‏@natprovisioner 17 Jun
Uh oh. The industry has done so well improving food safety that consumers are less inspired to do food safety practices in their home. #rmc

National Provisioner ‏@natprovisioner 17 Jun
Best line so far: "Does using a meat thermometer make me less of a man?" On consumer food safety practices or lack thereof. #amsarmc

National Provisioner ‏@natprovisioner 17 Jun
Lots of young faces in attendance. Great to see the next generation of industry leaders here. #amsarmc

National Provisioner ‏@natprovisioner 17 Jun
Next up, Randy Starck from @feedingamerica to talk about hunger in America.

National Provisioner ‏@natprovisioner 17 Jun
There are 50 million Americans who are food insecure. Also, the US throws out 70 billion pounds of food a year. Billion. #amsarmc

National Provisioner ‏@natprovisioner 17 Jun
@feedingamerica has a 98% efficiency rate. Its goal is to provide an extra 1 billion meals by 2018. http://www.feedingamerica.org #amsarmc

National Provisioner ‏@natprovisioner 17 Jun
New Realities in Processed Meats session: how animal welfare affects the supply chain as a whole. #amsarmc

National Provisioner ‏@natprovisioner 17 Jun
If 1 company does something wrong, consumers may not remember the brand, but they'll remember the species. The whole industry suffers. #rmc

National Provisioner ‏@natprovisioner 18 Jun
Temple Grandin as the keynote speaker for day 2 of the RMC. Talk about a good start to the day. #amsarmc

National Provisioner ‏@natprovisioner 18 Jun
TG: Ag gag laws make it look like we have something to hide. Preach on, Dr. Grandin. #amsarmc

National Provisioner ‏@natprovisioner 18 Jun
Dr. Grandin advocating opening up meat packing plants to the public. Show them the good and the gross and explain them the process. #amsarmc

National Provisioner ‏@natprovisioner 18 Jun
Video idea: Cleaning a meat plant with Temple Grandin, so people can see how clean the plants really are. Any takers, processors? #amsarmc

National Provisioner ‏@natprovisioner 18 Jun
Lynn Dornblaser of @mintel to talk about food trends. #amsarmc

National Provisioner ‏@natprovisioner 18 Jun
"Green" isn't just about recycling. It's about the supply chain. Chance for meat cos. to talk about stewardship & sustainability?#amsarmc

National Provisioner ‏@natprovisioner 18 Jun
Next, operational approaches to adding value by Larry Hand at Smithfield. #amsarmc

National Provisioner ‏@natprovisioner 18 Jun
LH: things like coextrusion, vision systems, automation at the carcass processing end lead to consistency of final product. #amsarmc

National Provisioner ‏@natprovisioner 18 Jun
LH: integration is a huge growth area. Taking machines on a line from different suppliers and get them to talk to each other. #amsarmc

National Provisioner ‏@natprovisioner 18 Jun
@MeatCounterMom and @Davidhayden7, the leaders for this session, have been tweeting during the #amsarmc too. Check 'em out.

National Provisioner ‏@natprovisioner 18 Jun
We need more meat blogs. Blogs are trusted sources of information, and it can help counteract the meat activists spreading misinfo. #amsarmc

National Provisioner ‏@natprovisioner 18 Jun
Temple Grandin: Auditing is required to maintain high welfare standards. Keeps bad behavior from becoming norm. #amsarmc

National Provisioner ‏@natprovisioner 18 Jun
KV: if you are in mgmt, wear concern for animal welfare on your sleeve. Those working below you will see it and react accordingly. #amsarmc

National Provisioner ‏@natprovisioner 19 Jun
RT @MeatCounterMom: Hoffman's message to students: break out of your group and meet someone new #AMSARMC