The American Meat Science Association (AMSA) is pleased to announce that Kelly McDonald with McDonald Marketing will be the opening keynote speaker at the AMSA 68th Reciprocal Meat Conference (RMC) this June. Kelly, a marketing and advertising expert, is considered one of the nation’s top experts in multicultural marketing and consumer trends. 

Now more than ever, it's critical to form a connection with customers, whether that's a rational, emotional or cultural connection. But how do you form a connection with someone who is completely different from you? To break through barriers to connect in a meaningful way, whether it's gender, age, life-stage, race, ethnicity or communication preferences, you need to build trust and differentiate yourself from your competition. So make sure to join us June 15th in Lincoln, Nebraska for this high energy session as Kelly engages attendees, and helps them to better understand the consumers they are trying to reach and how to craft the information they are trying to share.

Kelly’s client experience includes brands such as Toyota, Kimberly-Clark, Nike, Harley-Davidson, Miller-Coors, and Sherwin-Williams. She was named #1 on the list of “26 Hot Speakers” by Successful Meetings Magazine.  Advertising Age has twice named her company one of the top ad agencies in the United States. Kelly has been featured on CNBC, in Forbes, Bloomberg BusinessWeek, Fast Company, on and on Sirius/XM Radio.

Kelly is the author of two bestselling books.   Her first, “How to Market to People Not Like You”, was #7 on the list of Bestselling Business Books of 2011 and her latest book, titled “Crafting the Customer Experience for People Not Like You”, was #5 on the bestseller list for 2013. She was named one of the “10 Most Booked Speakers in 2014”.

The AMSA 68th Reciprocal Meat Conference (RMC) hosted by the University of Nebraska and ConAgra Foods will be held June 14-17, 2015, at University of Nebraska in Lincoln, Neb.  For more information regarding the AMSA 68th RMC please visit: or contact Deidrea Mabry 1-800-517-AMSA ext. 12.

Source: AMSA