Transparency - Articles - Page 3 | The National Provisioner

Merck Animal Health announces results of consumer transparency research study

The study finds that two-thirds of consumers say transparency in animal protein is extremely or very important.

January 31, 2023

The consumer transparency study focused on consumers’ growing interest in transparency and its importance in their purchasing decisions and brand trust.

Update on USDA’s Cattle Contracts Library Pilot Program

Consolidated Appropriations Act of 2022 directed USDA to create the program.

Industry News

September 26, 2022

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The U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service has created a Cattle Contracts Library Pilot Program to increase market transparency for cattle producers.

Smithfield Foods voted Most Trusted Pork Company by American consumers

Industry News

May 9, 2022

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Company recognized in survey conducted for Newsweek Magazine.

HerdDogg’s traceability program takes on big meat to deliver value to ranchers and consumers

Industry News

June 16, 2021

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Remote-sensing and cloud-based technology enables producers to communicate animal health, welfare, and provenance that stay with the animal throughout its life to increase product value for local beef ranchers.

Maple Leaf Farms gives inside look at duck farming and operations

Industry News

October 22, 2020

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Farm-to-fork campaign to feature virtual tours of farms and facilities.

Food Safety

How to keep traceability on track

Technology developers and program operators must make a compelling case for traceability if systems are to become omnipresent.

Richard Mitchell

February 14, 2020

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Widespread traceability in the meat and poultry sector appears to be a concept whose time has come.

Maple Leaf Farms offers behind-the-scenes look at operations with Farm to Fork campaign

Industry News

November 19, 2019

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Get a behind-the-scenes look at Maple Leaf Farms’ duck farms with its new #MLFarmToFork campaign that focuses on transparency and the company’s commitment to operating responsibly.

Marcus Henley and Izzy Yanay of Hidden Valley Foie Gras

Hudson Valley Foie Gras welcomes visitors to learn the truths of foie gras production

Nothing to Hide: How one company is combatting misconceptions about foie gras production by offering total transparency.

Sam Gazdziak

April 19, 2018

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Foie gras, the fatted liver of a specially fed duck or goose, is produced by inhumane methods, critics say. To counter that argument, Hudson Valley Foie Gras, one of only two producers in the United States, has made an interesting decision: total transparency.

FMI, CFI partner to promote transparency culture

Industry News

March 14, 2018

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A new white paper offers guidance for food retailers and their supplier partners to provide shoppers with clear information about their food.

Prime Cuts

True Story Foods: Telling the whole story

Sam Gazdziak

December 13, 2017

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The meat company's name — typically one of the first things a consumer sees on a label — must help to establish not only the brand’s identity, but also its philosophy. True Story Foods, founded in 2011, evokes the type of honesty and transparency that consumers want, just from its name alone.