The meat company's name — typically one of the first things a consumer sees on a label — must help to establish not only the brand’s identity, but also its philosophy. True Story Foods, founded in 2011, evokes the type of honesty and transparency that consumers want, just from its name alone.
Scott Sechler, owner of Bell & Evans, has led his company to become one of the premier chicken companies in the country, with premium prices, a loyal consumer following, and farmers lining up to grow chickens for the company.
Brookwood Farms is one of the only meat processors in the country that measures its cooking capacity by the yard instead of by the pound. All total, the company has 900 yards worth of pit space in its Siler City, N.C. headquarters.
More than ever before, consumers are deciding the quality of their restaurant meal before even trying a bite of it. Many of their judgments are in place just by reading the menu.
For more than a decade, southern Idaho’s cattle industry has been in need of a local processing solution, and CS Beef Packers — a joint venture between Simplot and Caviness Beef — plans to capitalize on that demand with efficiency, quality and right-sized growth.
The CS Beef plant was built on the beef industry experience of the Caviness team and the business will be supported by that expertise and the worldwide reach and acumen that Simplot brings to the table.
Occasionally, a new product is discovered after a simple mistake. Just like penicillin was the end result of a messy lab bench, Seltzer's Double-Smoked Sweet Lebanon Bologna came about after an error in a smokehouse.