Kiersten Hafer

Kiersten Hafer is the vice president of business intelligence and innovation for the National Pork Board. She advises the pork industry, major packers and processors, and retail and foodservice operators on where to play and how to win with pork.

Commentary: National Pork Board

How the pork industry understands the changing consumer

National Pork Board works to close the gap by connecting business decisions with real consumer behavior, sentiment and perceptions.

Kiersten Hafer

December 19, 2025

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Kiersten Hafer, vice president of business intelligence and innovation for the National Pork Board, reflects on the pork industry's efforts in 2025 to connect consumers to the people and families who raise pork every day.

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Kiersten Hafer

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How the pork industry understands the changing consumer

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