Items Tagged with 'annual report'

American Lamb Board releases its FY 2025 Annual Report, reporting its efforts to grow consumer demand, expand strategic partnerships and invest in industry research and education.

ASMI-supported international promotions deliver ROI of up to 3,800% in Northern Europe and more than 2,800% in Southeast Asia.

Marketing campaigns for 2024 showcase the versatility, health benefits, environmental sustainability and flavor profile of American lamb.

Many ALB programs focus on increasing demand for American lamb, but industry education and research are also at the forefront of the board’s work.

ALB has announced an ambitious strategic plan for the next five years, including increasing demand for American lamb by 5% and taking 5% market share from lamb imports by the end of 2028.