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Banuelos will be responsible for leading marketing efforts on beef and pork programs, including brand positioning, new product development, cooperative sales tools and multichannel marketing campaigns.
Kent Harrison, Tyson Fresh Meats, offers his thoughts on the effects that the pandemic had on the meat and poultry markets and how processors like Tyson Fresh Meats are responding in order to keep consumers craving meat and poultry even as normalcy returns.
Tyson Fresh Meats pork plant has been running at reduced levels of production due to worker absenteeism and will stop production mid-week until further notice.