North American Meat Association and Urner Barry are pleased to announce the release of The Beef Book, Fundamentals of The Beef Trade from Ranch to Table.

Published by Urner Barry in association with the North American Meat Association, this book is the result of collaboration among the foremost experts in the beef industry along with input from educators and culinary professionals. The publication provides essential concepts of the beef trade and is perfect for both inexperienced and seasoned industry professionals. Readers are encouraged to keep it nearby, since it will serve time and time again as a valuable reference.

This high-quality publication was created to offer an affordable, informative and easy-to-understand resource for anyone who wants to know more about beef – from student to teacher to producer and consumer. The full-color photography featured throughout truly enhances the value of the book as images bring the concepts to life.

Other features of the book include:

  • Over 120 full color pages
  • Key concepts shown through the use of photos, infographics, charts, and diagrams
  • A great learning tool that answers some basic questions as well as advanced topics
  • Chapter reviews and quizzes are included to test that key concepts are understood
  • Spiral bound
  • Numerous informative statistics
  • Glossary

If beef is connected to your career in anyway, The Beef Book, Fundamentals of The Beef Trade from Ranch to Table, is something you cannot be without. The facts presented within will give you a strong foundation of industry knowledge, allowing you to think critically and be a more informed resource to your co-workers, customers and vendors.

Order it now by dialing 800.932.0617 or email

With representatives in the United States, Canada and Mexico, and a community of more than 600 companies, North American Meat Association provides its members exceptional regulatory advocacy, educational opportunities, and a spirit of partnership that is unique in the industry.

Source: NAMA