"Don’t hide, be transparent, be who you are,” said Kelly McDonald, founder of McDonald Marketing and author of “Crafting the Customer Experience for People Not Like You,” at the American Meat Science Association’s 68th Reciprocal Meat Conference (RMC), hosted by the University of Nebraska- Lincoln and ConAgra Foods, June 14-17, 2015.
The energy and enthusiasm of McDonald’s keynote address set a passionate tone for a week of networking, sessions and fun at the 68th edition of the AMSA RMC.