The American Association of Meat Processors (AAMP) announced today it is launching a rebranding campaign featuring a redesigned logo and updated brand identity. The new logo is part of AAMP’s initiative to strengthen the association and its communications and marketing efforts. AAMP’s previous logo was developed more than 41 years ago.

“Our new logo creates a more modern and recognizable visual identity for the American Association of Meat Processors,” said Marty Manion, executive director of AAMP. “It’s an exciting, more relevant brand for an organization that’s growing and changing the entire industry – an organization that’s attracting the next generation of meat processors.”

AAMP President Erica Hering said, “The previous AAMP logo has certainly withstood the test of time, and we knew it was time to revitalize, revamp and rethink our brand position in the industry. We are thrilled to celebrate our 76^th year as an association this way.”

The vote to change the logo occurred in June during AAMP’s annual Convention of Meat Processors & Suppliers’ Exhibition, held in Springfield, IL. The association will immediately begin rolling out the new branding across its platforms, products and services.

Source: AAMP