The Joester Loria Group (JLG) announced that it has been appointed by Jack Link’s Protein Snacks as its exclusive licensing agent of record in North America to represent the company’s flagship brand, Jack Link’s.
Jack Link’s is the global leader in meat snacks and the No. 1 meat snack manufacturer worldwide. The family owned company has delivered the best-tasting and high-quality jerky for more than 30 years. The Jack Link’s brand rose to iconic stature with its passionate commitment to delight and entertain fans through its brand promise and call to Feed Your Wild Side.
Jack Link’s conducted an extensive licensing agency search with the goal of leveraging licensing to further engage consumers and expand the footprint for the brand.
“The Jack Link’s brand is about more than awesome tasting jerky. It’s a brand with personality, passion and fans that live to feed their wild side,” said Jeff LeFever, vice president of marketing for Jack Link’s. “With JLG’s experience in licensing food brands and the built-in equity of the Jack Link’s brand, we are excited to introduce unique product extensions to our fans and customers.”
The Joester Loria Group, a full service licensing and marketing agency recognized for its award winning brand building programs, will implement a strategic merchandising and licensing program aligned with the unique essence of Jack Link’s. The licensing program will include merchandise designed to appeal to Jack Link’s enthusiasts, as well as branded food extensions that include flavor profiles found in Jack Link’s meat snacks.
“We are so excited to partner with Jack Link’s,” said Joanne Loria, Executive Vice President and COO of The Joester Loria Group. “The brand’s robust flavor profiles, rich heritage and humorous edge, provide significant potential to extend the brand to lifestyle products and innovative food extensions.”
Source: Jack Link’s