Dickey's Barbecue Pit celebrates success with sliders following first LTO Campaign in two years
Dickey’s Launched ‘Pulled Pork Palooza’ to start 2016 with a bang. The centerpiece of the campaign was Pulled Pork Sliders, which were sold for $1 system-wide. In the first quarter, Pulled Pork Sliders accounted for a 23 percent increase in sales per store, per day. Overall, Dickey’s sold more than 700,000 sliders system-wide. Guest feedback was overwhelmingly positive, as the sliders were not only sold as an add-on in each store, but were also included in a 24-ct party pack perfect for game watching parties.
With the success of Dickey’s first limited time offer in more than two years, the nation’s largest barbecue chain will soon release a new limited time offer for the second quarter. Stay tuned for the announcement, but Dickey’s does have one hint: it will be impossible to wrap your mind around it!
“Dickey’s saw overwhelming success in our Pulled Pork Slider campaign,” says Roland Dickey, Jr., CEO of Dickey’s Barbecue Restaurants, Inc. “We enjoyed featuring these existing menu items but with a fresh new twist, and look forward to the launch of a new LTO in the second quarter.”