Dickey’s Barbecue Pit launches No B.S. (Bad Stuff) Initiative; commits to sourcing only responsibly raised, quality meats
In an effort to support the health and wellness of its guests nationwide, Dickey’s Barbecue Pit has announced that all meats sold in every location will contain “No B.S.” (Bad Stuff) by sourcing only responsibly raised, quality meats. Starting August 15, all chicken sold will now be raised without antibiotics. This breakthrough in sustainability not only comprises the brand’s traditional slow smoked chicken breast, but also will include whole smoked chickens and chicken nuggets served in kids’ meals at select stores. To learn more, click here.
The chicken is 100% vegetarian fed and humanely raised. It is also completely hormone-free and cage-free, ensuring that Dickey’s guests are served only the highest quality poultry with no additives. This announcement accompanies other advances in sustainability by the barbecue brand including humanely handled and sustainably raised brisket as well as locally-made sausage with no nitrates, nitrites or artificial coloring or flavors. Additionally, all of Dickey’s pork products are free from added hormones, nitrates, nitrites and artificial coloring and flavors.
In the past year Dickey’s has prioritized sustainability system-wide, leading the Fast Casual industry by initiating eco-friendly practices while ensuring the highest quality dining experience. In 2015 the barbecue brand launched recyclable and recycled paper products and pioneered a barbecue pit which uses a proprietary wood blend pellet instead of firewood.
“Dickey’s Barbecue Pit is constantly working toward our mission of authenticity with a conscience - specifically greater sustainability and responsibly-sourced products,” says Tamala Fowler, Vice President of Purchasing and R&D at Dickey’s Barbecue Restaurants, Inc. “We not only hope to serve our guests great-tasting products, but to serve the highest quality, healthiest and eco-friendly foods so that our guests can feel confident in their choices for their families.”
Source: Dickey’s Barbecue Pit