From large corporations to small, independent businesses, it is hard to find a modern business that does not have a pledge to become more environmentally sustainable. Businesses concentrating on sustainability are typically lavished with praise while those perceived to not be doing their part may be met with harsh criticism. 

They say that where there’s smoke there’s fire. So, casual observers might suspect that the biggest new product news in foodservice meat, poultry and seafood—is that there’s actually no meat whatsoever.