BURGER KING restaurants introduces its new WHOPPERRITO burger-burrito mashup
BURGER KING restaurants are introducing a Tex-Mex twist on its famous WHOPPER sandwich nationwide with its new WHOPPERRITO burger-burrito mashup. After a local market debut that sparked widespread demand from guests, BURGER KING restaurants is now taking its WHOPPERRITO national at participating restaurants beginning August 15. The WHOPPERRITO is a new menu item that features the same 100% beef that the WHOPPER sandwich is made with and that’s prepared using the same flame-grilled cooking technique BURGER KING restaurants have been perfecting for over 60 years.
The WHOPPERRITO burger-burrito remix made with 100% beef was originally conceived by a franchisee. BURGER KING restaurants have decided to roll out the menu item nationwide for a limited time while supplies last after it was met with widespread media attention and social media requests. This unique merger is the latest in the brand’s fan-favorite food combinations, coming off the heels of the recent Mac n’ Cheetos™ launch.
Prepared with many of the same ingredients as the WHOPPER sandwich -- with a creamy queso sauce replacing mayonnaise -- The WHOPPERRITO burger-burrito hybrid is made with flame-grilled 100% beef and seasoned with a special blend of spices to deliver an authentic Tex-Mex flavor. It is then layered with freshly cut tomatoes, onions and lettuce and topped with pickles and smothered in creamy queso sauce before being wrapped in a flour tortilla.
“We’re infusing classic American fare with Tex-Mex flare,” said Alex Macedo, President, North America, for the BURGER KING brand. “The WHOPPERRITO is a new interpretation of the Tex-Mex trend in a way that only BURGER KING restaurants could imagine and uses the classic flame-grilled 100% beef WHOPPER sandwich meat to set this burger-burrito hybrid apart from other burritos out there.”
The WHOPPERRITO, BURGER KING restaurants’ new food fusion, debuts at the recommended price of $2.99 and as part of a combo meal for the recommended price of $4.99.
For more information, visit www.bk.com.