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Meat and Poultry Industry NewsNew Consumer ProductsChicken

Willow Tree Farm introduces no-mayo avocado chicken salad, spicy sriracha chicken salad

By Industry News
newproducts.jpg
August 25, 2016

Willow Tree Farm, New England’s premier provider of freshly prepared, hand-crafted poultry pies and deli chicken salads, introduces two new chicken salads. Avocado Chicken Salad is America's first product made with Avèyo, a new avocado-based mayo alternative; Sriracha Chicken Salad is a spicy, tangy new take on Willow Tree Farm's New England family favorite Original Chicken Salad.

A healthier, lower-fat alternative to traditional chicken salad made with a mayonnaise base, new Avocado Chicken Salad has 70 percent less fat and 50 percent fewer calories than leading chicken salads. The better-for-you benefit comes from Avèyo, comprised simply of Hass avocado, white vinegar, olive oil, sea salt, and lime juice. Avèyo purees the avocado at the peak of ripeness, using it in place of the eggs and most of the oil, which maintains the creamy texture and delicious flavor one expects from a classic chicken salad. With cranberries mixed in for an extra bite of tangy flavor, Avocado Chicken Salad is also dairy-free and gluten-free.

The Sriracha Chicken Salad spices things up with a hearty dash of the wildly popular chili-based condiment that has grown from cult foodie favorite to a staple in the kitchen. It's an instantly addictive accompaniment to casual summertime favorites from crackers to crudités or a sophisticated surprise for sandwiches and leafy green salads.

“Both of our new chicken salads offer the irresistibly delicious flavors and texture that our customers have come to love for generations,” says Walter Cekala, President of Willow Tree Farm. “Finding a mayo alternative like Avèyo to use with our chicken salad and introducing Sriracha to our product line has enabled us to appeal to people who are ready to take one of America’s favorite sandwiches up a notch. Our Avocado Chicken Salad and Sriracha Chicken Salad fit many roles: perfect lunch and snack selections or as sides for dipping at summer parties."

Willow Tree Farm’s Avocado Chicken Salad and Sriracha Chicken Salad (MSRP $7.99-$8.99) can be found throughout the New England region at hundreds of supermarkets including Shaw’s, Hannaford, Trucchi's and Big Y as well as at the brand’s retail store in Attleboro, Massachusetts. To learn more about Willow Tree Farm, visit http://www.willowtreefarm.com/

KEYWORDS: chicken chicken salad new consumer products new products willow tree farms

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