Fuchs North America, a leading maker of seasonings, flavor systems and taste solutions for the food manufacturing, retail and  foodservice industries, introduces the Celebrate Southeast Asia Collection – a new line of distinctive seasonings, bases and flavors.  The collection’s 4 unique and authentic items offer exciting and delectable takes on popular Southeast Asian dishes and flavors.
Among the collection’s offerings are seasonings and blends for proteins, sauces, and soups.  These items are also the starting point for food manufacturers and foodservice establishments to develop their own unique signature product offerings, with Fuchs’ culinary specialists at their side.
The New Collection 
Our new Celebrate Southeast Asia Collection includes the following 4 seasoning blends: 

  • Malaysian Style Curry Laska Sauce Base
  • Spicy Singapore Style Chili Seafood Seasoning
  • Thai Style Gingered Butternut Squash Soup Base
  • Vietnamese Style Meatball Seasoning 

In introducing the collection, Ken Wuestenfeld, Fuchs’s vice president of sales and technical services, explained the strategy behind the collection. “Foods and flavors from Southeast Asia are on the rise. They’ve been permeating restaurant menus and grocery store shelves in recent years and will continue to grow in popularity,” he observes.
“Americans are becoming more interested in trying new and exotic foods from all over the world. Our newest collection truly is a celebration of Southeast Asian cuisine, introducing consumers to a selection of delicious Southeast Asian inspired flavors,” Wuestenfeld adds.
Fuchs helps food companies make sense of the trends and tap into where the culinary energy is strongest.  In this spirit, each of the items that make up Fuchs’ Celebrate Southeast Asia Collection has its own unique inspiration and flavor profile, yet all of them draw on the authentic characteristics of the diverse Southeast Asian culinary traditions. 
Sensational Soup Base
Elizabeth Lindemer, CEC, Fuchs’ corporate executive chef, worked to develop blends that meet consumers’ high expectations of authenticity.  “For our Thai Style Gingered Butternut Squash Soup Base, we were inspired by Thai cuisine’s use of strongly perfumed spices and spicy flavors to recreate a fall classic with twist. This delicious vegan soup fuses naturally rich and sweet butternut squash along with creamy coconut, complex and peppery ginger and finishes with bright citrus and herbal notes,” Lindemer describes.
Seasonings for Proteins
Our Celebrate Southeast Asia Collection features two items to take protein to the next level. First is our Vietnamese Meatball Seasoning, which is reminiscent of Hanoi’s ever intriguing cuisine. It features a flavorful blend of bold spices and fragrant herbs with savory garlic and onion. According to Lindemer, “Our seasoning creates meatballs that are perfect for snacking right off the grill, in a Bahn Mi, tossed in a soup or served with noodles.”
Second is the delicious and versatile Spicy Singapore Style Chili Seafood Seasoning which is perfect for shrimp, scallops, salmon, and even crab. “We’ve put our own spin on the classic and iconic Singapore Chili Crab dish to create a seafood sauce that exhibits the same spicy, sweet and luxurious appeal,” Lindemer notes.
Spicy Sauce Base
Not only is our Malaysian Style Curry Laska Sauce Base organic compliant, but it’s also a vibrant addition to any side dish or entrée. “Enjoy as plain laska by simply serving noodles with the sauce, or add chicken, shrimp, bean sprouts and fresh mint for a hearty fall meal,” Lindemer suggests.
Custom Solutions, Too
According to Ken Wuestenfeld, vice president of sales and technical services, the strategy behind all of Fuchs’ offerings like the Celebrate Southeast Asia Collection is to help food manufacturers and foodservice establishments create irresistible new items that build on culinary traditions, but that are also unique.
As Wuestenfeld explained, the development process is a combination of science and art.  “We stay on top of consumer taste trends. Our goal is to help food companies develop new taste sensations that they can call their own – offerings that are unique and stand out.”
With each customer, Fuchs North America goes from conception to manufacturing to delivery of an approved flavor as quickly as possible.  “We have a wide range of flavor bases at the ready, and, as a result, we can provide samples for immediate testing.  Then we customize and refine the flavor to attain exactly the taste characteristics our customer is seeking,” Wuestenfeld reports. 
Doing so means that taking a food or flavor idea from concept to delivery can often be accomplished in a matter of weeks or even less time.  “Especially when under tight product development timeframes, being able to support customers with that kind of rapid schedule is a huge benefit,” Wuestenfeld emphasized.
For more information, visit http://www.fuchsna.com/SEAsian.