Messe Frankfurt North America celebrates 25th anniversary
German trade show giant, Messe Frankfurt Exhibition GmbH, together with its North American subsidiary Messe Frankfurt Inc. based in Atlanta, Georgia, also known as Messe Frankfurt North America is celebrating its 25th anniversary.
“We are proud to have served the North American market for many years, but to be celebrating a 25 year milestone with a US based regional office is an honor and we hope to continue to bring value to the Exhibition and Events industry while continuing to serve US, Canadian and Mexican exporters and buyers that attend our events overseas,” commented Dennis Smith, President and CEO of Messe Frankfurt North America. ”We cannot achieve such a successful milestone without the commitment and duty of our talented staff in Atlanta, Mexico City and Alberta, strategic partners, industry association supporters and association partners, government agencies, local convention and visitor bureaus, event vendors and the many venues that we operate from in the US, Canada and Mexico.”
“30 years ago, Messe Frankfurt began organizing trade shows outside Germany. With 30 subsidiaries now to our name, we are one of the top international players in the event business. And Messe Frankfurt North America has been representing both the tradition and the success of the company and its customers in exemplary fashion for 25 years. This not only applies for our trade shows on the North American continent but also for thousands of American customers whom Messe Frankfurt North America helps every year to tap into international markets at 138 trade shows around the globe”, says Detlef Braun, Member of the Executive Board of Messe Frankfurt.
The Messe Frankfurt Group will once again end financial year 2016 with a high level of sales and a very profitable result compared with the rest of the sector. For the second time in a row, Messe Frankfurt Group sales are set to exceed the €640 million mark and will be comparable with the previous year’s level.
On presenting the Group’s preliminary key figures for 2016, Wolfgang Marzin, President and Chief Executive Officer (CEO) of Messe Frankfurt, emphasized, “Messe Frankfurt is the world’s highest grossing organizer with its own exhibition grounds.”
Market position strengthened worldwide
Braun summed up the event year as follows: “We are setting new records with our event portfolio. In 2016, a total of 138 trade fairs and exhibitions were held worldwide under the Messe Frankfurt umbrella, featuring some 92,300 exhibitors – more than ever before.”
The events attracted more than 3.5 million visitors. Messe Frankfurt’s activities outside Germany recorded dynamic growth. New records were also set here with 87 events and more than 49,000 exhibitors and 1.9 million visitors.
Braun said, “We created a strategic framework and are using our sector expertise to expand the global trade fair map with new events, for example in Vietnam and Ethiopia.”
The international component on the Frankfurt exhibition grounds continued to increase, with three-quarters of all exhibitors and more than half of trade buyers at the company’s events hailing from outside Germany.
Capacity utilization at the Frankfurt exhibition grounds was healthy thanks to a high number of guest events, including 27 guest events and 160 congresses and conferences. Construction work on Hall 12 is on schedule and on budget. Various sections of the construction have already been completed, as have the new, elegantly designed entrance portal for Hall 8 and the section of the Via Mobile moving walkway between Hall 8 and the Torhaus.
Sustainable growth through investments
As regards Messe Frankfurt’s strategic direction, Wolfgang Marzin explained, “Our key growth areas are in good health and so are the factors that drive this growth – and we are tapping into new market share, in some cases by joining forces with other market players.” For example, a strategic marketing partnership has been arranged with the U.S. Food Processing Suppliers Association (FPSA) with joint activities planned worldwide.
Source: Messe Frankfurt