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New Consumer ProductsBeef

Schlotzsky's rolls out bold-flavored brisket sandwiches nationwide

By Industry News
Schlotzsky logo 900.jpg
May 4, 2017

Schlotzsky's, home of The Original oven-baked sandwich and famous Fresh-from-Scratch buns, today announced the launch of three new brisket sandwiches – Traditional, Cuban and Tex-Mex. The addition of brisket sandwiches is inspired by Schlotzsky's Austin heritage, and all are now available at Schlotzsky's restaurants nationwide.

The hand-crafted sandwiches are anchored by hickory-smoked brisket, full of layers of flavor and textures, and topped with fresh ingredients that are added to Schlotzsky's famous Fresh-from-Scratch buns that are baked in-store daily. The three new brisket sandwiches are:

  1. Traditional Brisket: Hickory-smoked brisket with mozzarella, cheddar & Parmesan cheeses, BBQ sauce, sliced dill pickles and red onions. Served on our toasted sourdough bun.
  2. Cuban Brisket: Hickory-smoked brisket with ham, Swiss cheese, BBQ sauce, Dijon mustard and sliced dill pickles. Served on our jalapeño cheese bun.
  3. Tex-Mex Brisket: Hickory-smoked brisket with queso fresco, cheddar cheese, salsa verde, roasted red peppers, pickled jalapeños, lettuce and chipotle mayonnaise. Served on our jalapeño cheese bun.

"Our new brisket sandwiches reflect Schlotzsky's commitment to bold flavors and fresh ingredients, but also bring something entirely new and exciting to our sandwich menu," said Schlotzsky's President Kelly Roddy. "We know our customers are looking to be more adventurous with their food and as a Texas staple, brisket gives us a unique opportunity to create new menu items with flavors that tie back to our Austin roots."

Schlotzsky's was named the 2017 Chain Restaurant Consumers' Choice Award winner in the Fast Casual segment, according to Technomic's annual Consumer Brand Metrics program, which asks consumers to rate more than 120 leading U.S. restaurant chains on 60+ different attributes. 

For more information or to find the nearest Schlotzsky's location, visit www.schlotzskys.com.

KEYWORDS: brisket new consumer products sandwiches

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