Some great new products are created after extensive research and development, consumer surveys and testing. Others happen when a clear need presents itself in the marketplace. Occasionally, though, a new product is discovered after a simple mistake. Just like penicillin was the end result of a messy lab bench, Seltzer’s Double-Smoked Sweet Lebanon Bologna came about after an error in a smokehouse.
“It was one of those serendipitous things,” says Ron Fouché, Seltzer’s Smokehouse Meats manager explains. “Workers had emptied the smokehouse, and for one reason or another, they forgot a rail on the second layer.”