Daily’s Bacon brings a rebrand to retail
Daily’s has long been a beloved food service brand – it’s the bacon customers ask for by name. Based on hundreds of recent inquiries into Daily’s, 74 percent have been from consumers who have enjoyed Daily’s bacon and want to buy more. To meet that demand, it’s now coming to retail with new packaging that consumers crave. In fact, after viewing newly redesigned labels, 68 percent of consumers expressed strong purchase intent. That is because consumers found the new packaging aligns with what they expect from great bacon: premium quality, flavorful and expertly crafted.
Hours of hardwood smoke, a craftsman’s touch and years of practice — that’s the Daily’s recipe for producing great bacon. Just as John R. Daily first served up 125 years ago. And now, the retail brand captures that heritage and Daily’s long-standing commitment to quality.
All-new Daily’s packaging is available for the following Thick Cut Stack Pack bacon varieties:
- The Original – A sweet and smoky original.
- Applewood Smoked – Deep smoky flavor with an old-fashioned cure.
- Cherry Applewood Smoked – Two different smokes for one great flavor.
- Black Pepper – Smoked and rubbed with pepper for a lick of heat.
“Daily’s is recognized as the premium brand for people who love bacon. Our new packaging captures that premium by communicating our 125 years of heritage and commitment to quality, which bacon lovers appreciate,” says Jeff Handrich, Daily’s Premium Meats president. “Our research tells us that 87 percent of Daily’s purchasers eat bacon at meals beyond breakfast, so consumer demand for high-quality bacon remains strong. For those consumers who have enjoyed Daily’s for years at their favorite restaurant, we’re excited to now feed that craving at retail.”
As awareness of this newly rebranded bacon increases, Daily’s anticipates retail interest in carrying the product line to increase because it provides the bacon that bacon lovers dream about.