New 'food truck-inspired' line of grilled cheese (and meat) launches from Raybern's
Raybern’s, a brand already known for offering authentic deli-style Philly Cheesesteak sandwiches, has launched its newest innovation, signature grilled cheese sandwiches with bold, unique flavors. Raybern's sandwiches will be available in the frozen section of retailers in a variety of classic deli flavors. This NEW line of grilled cheese comes in six delicious flavors, including 3 Amigos, The Scapegoat, The BMC, Stay Cheesy!, Mr. Italiano and Let There Be Pork. Each authentic, food truck-inspired grilled cheese sandwich can be available in Walmart stores nationally at an SRP of $5.98 this month.
Studies show consumers are often faced with a lack of time that forces them to choose convenience over quality. Understanding this, Raybern’s brings both ease and bold flavor together, having co-developed a unique packaging that toasts up the bread in the microwave in minutes. Meanwhile, creative recipes and buttery grilled breads give the line of Grilled Melts a fresh-off-the-griddle taste – unprecedented among the heat-and-enjoy meal category.
“We’re excited to expand our product line to bring an unexpected twist on the classic grilled cheese,” shares Marissa Gomes, Director of Marketing Raybern Foods. “By introducing food truck-worthy flavors with playful names, we are continuing to uphold our reputation for quality and flavorful sandwich creations that pack an innovative punch.”
When it comes to sandwiches, Raybern’s has proven it is a brand that knows how to bring amazing flavor from the freezer to the microwave. Over thirty years ago, the founders Ray and Bernie envisioned sharing their love of New York-style deli sandwiches with the world. It took years to fully develop the Raybern’s bread recipe that cooks up “Bakery Soft” right from the microwave – as well as their signature Philly Cheesesteak and Pastrami recipes. Today, Raybern’s is proud to make millions of sandwiches each year, including the best-selling Philly Cheesesteak in America, according to 2017 Nielsen Scan Data. Now, the brand introduces another innovation that gives craft food lovers another reason to enjoy Raybern’s.