Prime-time pork: Tyson Chairman's Reserve Prime Pork features "best of the best"
Tyson Fresh Meats saw growing demand for higher-quality pork eating experiences and began to feature its "best of the best" products through its newest brand — Chairman's Reserve Prime Pork.
In an industry defined by maximizing razor-thin margins, any edge a business can find to boost product sales through legitimate differentiation or by meeting pent-up consumer demand would be viewed as a no-brainer type of move.
One area in which meat and poultry processors have worked to create value within existing product lines has been by defining a “good, better, best” structure within certain lines. Seeing the increasing consumer demand for high-quality eating experiences, Tyson Fresh Meats, a division of Tyson Foods, shuffled its Chairman’s Reserve Premium Pork brand to highlight the best products in the line and launch a new brand: Chairman’s Reserve Prime Pork.