Farming has never been easy, but the hard work, perseverance and unwavering grit of farmers and ranchers is what sets agriculture apart from other industries. Our industry has no shortage of challenges, yet the rise of social media, public interest in food production and animal rights activism are bringing even more to the table. This year, make your New Year’s resolution count and help our industry succeed into the future.
While social media and consumer curiosity offer food industry stakeholders an opportunity to share how food gets from the farm to the plate, animal rights groups take advantage of the farm-to-fork disconnect to spread misinformation on Facebook, Twitter and other social media sites.