Embracing sustainability is a smart business move. Especially in food production, where the effects of waste, energy consumption and resources ripple out to consumers in mainstream society, influencing their decision making process.
For Gen Z especially, environmental stewardship is especially prevalent. With Millennials now making up one fourth of the planet’s population[i], their spending power will have a marked impact on the future consumer landscape. Characteristically, Millennials value convenience. Yet, they also want to be more informed about business practices, with 81 percent also wanting to know the backstory of where their food has come from[ii]. Unlocking this Millennial mindset could be the key to manufacturers achieving circular infrastructure success, believes food inspection specialist Fortress Technology.