Further delivering on its commitment to transparency, the National Chicken Council (NCC) unveiled the findings of its new nationwide survey about how deeply consumers understand sustainable food practices as it relates to broiler chicken production, an industry that maintains one of the lowest environmental footprints in animal agriculture. NCC announced the new survey as the Sustainable Brands ’19 Conference kicks off this week in Detroit.
According to survey results, knowledge of the environmental impact of chicken among consumers is low. Only half of survey participants (51%) are moderately knowledgeable about chicken’s impact on the environment, while three-quarters (71%) are moderately knowledgeable about how chicken is produced. While most are familiar with topics related to animal welfare and processing, knowledge related to sustainability topics in the industry like water usage (20%), greenhouse gas emissions (21%) and water impact (19%) is limited.