The Meatless Farm Co, the plant-based food company known for its meat-free burgers, ground and sausage products—announced the debut of its meatless burgers and ground in over 450 Whole Foods Market locations across the U.S. The UK-based company has also established its U.S. headquarters in New York City, with plans to open production and distribution facilities stateside in support of its North American expansion in 2020.

Meatless Farm’s products will begin rolling out in Whole Foods Market locations beginning August 5th.

Whole Foods Market customers can purchase Meatless Farm’s meat-free quarter-pound burger patties, priced at $5.99 for a pack of two, and its meat-free ground, priced at $7.99 per 14-ounce pack. Meatless Farm products will be available in the fresh food aisle, alongside other leading plant-based brands.

Having launched its products to market in 2018, The Meatless Farm Co already has distribution with retailers across the UK, Europe, Canada and the UAE. The company has already seen exponential growth and is quickly gaining market share in the global plant-based protein market, which is expected to reach $5 billion by 2020.

Almost indistinguishable from meat in terms of taste and texture, all of Meatless Farm’s products are 100% plant-based and made using the highest-quality, non-GMO ingredients available. Each patty contains 24.7 grams of protein (compared to 24.2 for a beef burger of the same size) and 5.1 grams fiber (compared to less than 0.5 grams in a beef burger). They also have less calories, fat and saturated fat than beef, and are gluten-free.

"It's an exciting time to introduce The Meatless Farm Co to our U.S. shoppers, as plant-based is without a doubt one of the most innovative categories in retail, and gaining more and more traction with consumers,” said Parker Brody, Global Grocery Category Merchant for Whole Foods Market. “We know Meatless Farm’s products will resonate with our U.S. shoppers, many of whom come to Whole Foods Market looking for new, delicious products that meet not only their food preferences, but also those of their friends and family. We’re proud to have them joining our shelves."

“The response to our products in the UK, Europe, the UAE and Canada has been phenomenal, so it’s only natural that we’re moving into the USA where the alternative meat category is moving so quickly,” said Robert Woodall, CEO of The Meatless Farm Co. “Whole Foods Market is an ideal partner for us as they also cater to a discerning audience of consumers who pay attention to what’s in their food—from meat-eaters looking to reduce their meat intake and parents looking for healthy meal options for their families to flexitarians, vegetarians, and vegans. As plant-based alternatives become increasingly mainstream, we’re on a mission to educate the world-wide market on the benefits to them and the environment.”

The Meatless Farm Co. was founded in 2016 when founder Morten Toft-Bech was in the kitchen cooking with his wife –a vegetarian—and their two children, and he realized that they had never been able to enjoy the same meal together because of their different dietary preferences. Not long after, Morten made it his mission to change this for his family and others through what is now Meatless Farm.

Source: The Meatless Farm Co.