H.B. Fuller announces the latest in the series of Advantra advanced performance adhesive products with the introduction of Advantra Warrior in North America. This proprietary hot melt adhesive is versatile across a range of environments and case and carton sealing applications.
The new Advantra technology was developed with consumer packaged goods (CPG) manufacturers—and their aggressive growth targets—in mind. As shareholders demand that CPG manufacturers produce more at lower cost, every bit of supply chain savings helps them meet aggressive profitability goals. Advantra Warrior supports this growth by allowing procurement teams to reduce the number of required case and carton sealing adhesive SKUs from many to just one.