While the snacking competition continues to embrace the trend of decreasing product size, Old Trapper Smoked Products has just released a new “Big Bag” of its popular beef jerky. Weighing in at a full quarter pound, the Big Bag features visually appealing clear view packaging so consumers can see the amount and quality of the beef jerky they are getting for their money. Old Trapper will officially unveil the new Quarter Pound Big Bag at the NACS Show 2019 in October.
According to a recent Wall Street Journal article, “Consumers love food sold in clear packaging ….[because] shoppers are more inclined to buy when they see what they are getting.” The article explains, “Food is likely to stay under wraps if it doesn’t fill up its package or if it looks messy or factory-made.”
Not only is Old Trapper now offering a bigger bag of its popular beef jerky, but the company is visually communicating the high quality of the product inside. “We work very hard to make great beef jerky and we want to use our clear view packaging as a showcase for the product,” said Robert Leary, Director of Marketing at Old Trapper. “People can see the quality at the retail shelf and this really makes our product stand out. We are not following the current trend of shrinking quantities and instead we are providing consumers a significant amount of quality product.”
It is customer commitment like this that has led beef jerky lovers to come back to Old Trapper time and time again over the last half century. Backed by consumer loyalty and trust, the company is currently celebrating their 50th anniversary. The next stop on the celebratory wagon is the NACS Show 2019 where Old Trapper will be exhibiting at Booth #6033. Slated for October 2–4, 2019 at the Georgia World Congress Center in Atlanta, the expo is loaded with new innovations, products and services, making it the ideal forum for unveiling Old Trapper’s Quarter Pound Big Bags.
Beef jerky enthusiasts who are tired of seeing their snack bags shrink in size while the price stays the same can learn more about Old Trapper’s Big Bags containing a full quarter pound of lean, protein-rich beef jerky online at www.OldTrapper.com. They can also drop by Booth #6033 at the NACS Show 2019 for a taste test.
Source: Old Trapper