LonoLife, a California-based brand focused on bringing consumers nutritionally-rich and convenient products like bone broth, collagen and more, announces its launch into select Target stores. With its four-pack of Chicken Bone Broth and Beef Bone Broth, the brand will now offer shelf-stable, Keto and Paleo-friendly solutions for Target shoppers seeking nutrient-rich food to match their lifestyle. Packed with ten grams of collagen-rich protein and only 50 calories per serving, their Chicken Bone Broth and Grass Fed Beef Bone Broth is offered in individual stick packs for ease of use to meet the growing needs of shoppers.

Made popular in the U.S. in the 1980’s as a filler to plump lips and soften lines, collagen has been incorporated into the functional food and beverage category. Today, high protein, naturally collagen-rich products like LonoLife bone broth are bringing health-conscious shoppers a convenient, shelf-stable and nutritious solution. As the awareness surrounding the importance of healthy eating rises among Target shoppers, they are consistently seeking out food that is not only healthy, but also convenient.