As much as we may hope for traditional gatherings over the holidays, this year’s celebrations will certainly look different because of COVID-19. But younger consumers were already driving changes to holiday celebrations. Our holiday meals may not look the same this year, but still have opportunities to offer comforting nostalgia or experiment with smaller, unique offerings of protein.
“As much as we talk about the changing food culture, some things are very much the same,” says Anne-Marie Roerink at 210 Analytics, in San Antonio. “And Thanksgiving dinner is one of those deeply rooted traditions. The vast majority of consumers celebrate, and turkey is an integral part of the holiday.” Meat and poultry remain a strong tradition with other big holidays, as well.