In time for the iconic slider brand’s 90-year anniversary next year, Krystal Restaurants LLC has named Alice Crowder as its new Chief Marketing Officer. Crowder previously served as the brand’s Vice President of Marketing from 2014 to 2018 before leaving to head menu strategy and innovation at industry leader Tropical Smoothie Cafe. She is returning to drive relevance and preference for Krystal and its famous square burgers under the brand’s new ownership group and along with a completely new management team led by industry veteran, Tom Stager.
“We have an aggressive growth plan at Krystal, and Alice will be instrumental in ensuring we meet our goals,” said brand President, Tom Stager. “Her restaurant industry insight, especially with Southern brands, and layered on top of her packaged-goods leadership foundation, makes her uniquely qualified to bring our message to our guests, and to connect with them in new and more relevant ways. I know I speak for the whole team in saying we look forward to Alice’s spot-on strategic direction, her creative vision and her ability to generate measurable bottom-line results as we bring the joy inherent in the Krystal brand to new and existing audiences.”