Even if you’re not on a diet at the moment, everyone in the meat industry should at least be aware of different types of diets. There are Keto and Paleo dieters out there who might be ideal consumers for your products, if you know how to market to them. Companies who make meat snacks in particular are ideal candidates to market to people looking for a low-carb, high-protein diet.
Then there are the “flexitarians.” As described by the Cleveland Clinic, the flexitarian diet is essentially a flexible alternative to being a vegetarian. “So you’re still focusing on fruits, veggies, whole grains, legumes and nuts, but you occasionally still enjoy meat,” says registered dietitian Kate Patton.