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Tyson Foods unveils Hillshire Farm SNACKED! to meet growing demand for kids snacking

Tyson Foods, one of the world’s leading protein producers, is taking on the $1 billion kids refrigerated, pre-packaged snack category with a new kids snack - Hillshire Farm SNACKED! Building upon its powerhouse portfolio of protein brands and success in adult snacking, Hillshire Farm SNACKED! will give parents a versatile, on-the-go snack pack made with quality, trusted ingredients – made just for kids.

More than 76% of people, including children, eat two or more snacks every day. And when it comes to snack purchases for their kids, parents look for high quality, ease of preparation and use, and taste. Hillshire Farm SNACKED! uniquely delivers on all these elements in one snack pack.

"Protein snacks are one of the most popular snack foods consumed, and we know protein helps keep kids full, making it an ideal component of a snack. Hillshire Farm SNACKED! is an easy, portable and delicious snack that fits in with today’s parents’ and kids’ on-the-go lifestyle,” said Noelle O’Mara, Tyson Foods’ Group President. “As a leader in protein and snacking, we saw a clear opportunity for a versatile, great-tasting, kid-focused snack – and that’s exactly what Hillshire Farm SNACKED! delivers.”

Snacking Authority
Tyson Foods’ entry into kids snacking combines the consumer trust earned through quality products from Hillshire Farm, a brand parents feel good about serving, with its category leadership from its snacking portfolio. In recent years, the company has invested in its protein snack products, from namesake brands like Tyson and Jimmy Dean to Hillshire Snacking, the elevated adult snack brand launched in 2016. With 20% year-over-year growth since 2017, Hillshire Snacking is outpacing the competitors with its #1 selling adult combo item since 2018.

Hillshire Farm SNACKED! provides a “poppable” protein pack complete with three bite-sized components that pair the signature flavors of Hillshire Farm meats with savory cheeses and a treat.

“The reality of kids’ lunches today is that parents are serving a collection of snacks – versus a main dish, like a sandwich and sides,” said O’Mara. “With Hillshire Farm SNACKED! we saw an opportunity to create a product that fits this reality – a lightweight grab-and-go snack pack that delivers quality, taste and, most importantly, is made with components we know kids love.”

Hillshire Farm SNACKED! comes as a two-pack that can be easily split for kids to take on the go or added to lunch bags and provides a good source of protein and calcium. Available in four kid-appealing flavor varieties, the snack packs can be found in the refrigerated aisle of select retailers nationwide: