Montana-based Cowgirl Cattle & Trading Company has created a robust line of organic grass-fed beef snacks just for women. The company's flagship offering consists of a line of premium beef jerky products designed to inspire and empower women while fighting for equal pay. They have the only snack brand that includes a cartoon panel inside every pouch from their proprietary novel, "Laramie Landon A Cowgirl's Adventure." Customers follow along with the exploits of a kick-a** cowgirl who lives freely and embraces a courage-filled life of adventure.
Cowgirl Cattle's desire to launch a female-centric beef jerky brand began a few years ago when the owners went to a grocery store and noticed that, of all the jerkies in the store, not a single one was created for women. Nearly all of the brands sported a macho, testosterone-filled personality aimed at attracting men.