Jeff Tripician is a longtime proponent of sustainably raised meat products and how they connect the livelihood of farmers and ranchers, environmental sustainability, and improved health for consumers.
“There is a health crisis, and it is multifaceted,” said Tripician, the newly named CEO of grass-fed and finished beef marketer Teton Waters Ranch. Grass-fed beef’s nutritional profile positions it well to help address some of Americans’ stubborn diet and nutrition-related wellness issues: